For this Foot Locker x adidas campaign featuring Lola Tung, we reimagined three cargo trucks in and around a Brooklyn studio as immersive visual worlds. Built around fruity, baddie, and lush themes, the environments blended bold art direction, custom fabrication, and layered props to create the feeling of stepping through a portal. A highly art department-heavy production, every detail was designed to seep into the final imagery.
For Foot Locker's Gifts of Greatness campaign featuring adidas, we produced a series of holiday-forward digital spots celebrating fresh drops and effortless style. One of the highlights features Lola Tung, bringing an easy, cool energy that fits right into the spot.
The spot was shot primarily on location in SoHo, right in the middle of one of Manhattan’s busiest neighborhoods. Fast-paced, crowded, and very real the setting added an authentic edge and helped ground the visuals in the city’s natural movement and style.
Frontier Communications, we aimed to push boundaries and deliver a bold, innovative look that contrasts with their typical style. The goal was to introduce a fresh, modern direction they hadn't explored before.
American Red Cross, we focused on raising awareness of the struggle African Americans in the U.S. face with sickle cell disease. The clients requested a whole new library of images, which we created as part of the larger GIANTs campaign, ensuring the visuals powerfully resonated with the message and the community
